Social Selling Mastery

Filename: social-selling-mastery.pdf
ISBN: 9781119280767
Release Date: 2016-08-15
Number of pages: 224
Author: Jamie Shanks
Publisher: John Wiley & Sons

Download and read online Social Selling Mastery in PDF and EPUB A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.


Social Selling

Filename: social-selling.pdf
ISBN: 9780749478025
Release Date: 2016-07-03
Number of pages: 208
Author: Tim Hughes
Publisher: Kogan Page Publishers

Download and read online Social Selling in PDF and EPUB As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.


LinkedIn Sales Navigator For Dummies

Filename: linkedin-sales-navigator-for-dummies.pdf
ISBN: 1119427681
Release Date: 2018-03-19
Number of pages: 336
Author: Perry van Beek
Publisher: For Dummies

Download and read online LinkedIn Sales Navigator For Dummies in PDF and EPUB Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.


The LinkedIn Playbook

Filename: the-linkedin-playbook.pdf
ISBN: 099246983X
Release Date: 2016-07-01
Number of pages: 174
Author: Adam Houlahan
Publisher: Stenica Pty Limited

Download and read online The LinkedIn Playbook in PDF and EPUB The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn. Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK. LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way. Inside you discover: The power of Social Serving versus Social Selling How to position yourself as an Industry Thought Leader How to set out your profile to speak to your ideal clients in a voice they understand How to and when to connect, engage and convert prospects in a professional manner How to write your own scripts that work The rookie mistakes you simply must avoid The LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come. "


Hacking Sales

Filename: hacking-sales.pdf
ISBN: 9781119281658
Release Date: 2016-05-16
Number of pages: 160
Author: Max Altschuler
Publisher: John Wiley & Sons

Download and read online Hacking Sales in PDF and EPUB Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.


Sales 2 0

Filename: sales-2-0.pdf
ISBN: 9780470482803
Release Date: 2008-12-23
Number of pages: 256
Author: Anneke Seley
Publisher: John Wiley & Sons

Download and read online Sales 2 0 in PDF and EPUB Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.


Selling with Confidence

Filename: selling-with-confidence.pdf
ISBN: 9781408105559
Release Date: 2009-01-01
Number of pages: 173
Author: Andrew Holmes
Publisher: A&C Black

Download and read online Selling with Confidence in PDF and EPUB The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by: Working out if franchising would suit you (and your business) Investigating the pros and cons Working out the costs involved in a franchise Researching possible franchise options: what to look out for Finding a potential franchise Finding potential franchisees Vetting candidates if you're franchising your business Investigating non-traditional options: social enterprises, workers' co-operatives, employee-owned businesses and charities Understanding the importance of the franchise agreement Knowing what to do if things go wrong


Linkedin Riches

Filename: linkedin-riches.pdf
ISBN: 149738401X
Release Date: 2014-04-02
Number of pages: 112
Author: John Nemo
Publisher: CreateSpace

Download and read online Linkedin Riches in PDF and EPUB What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.


The B2B Social Media Book

Filename: the-b2b-social-media-book.pdf
ISBN: 9781118214305
Release Date: 2011-12-20
Number of pages: 240
Author: Kipp Bodnar
Publisher: John Wiley & Sons

Download and read online The B2B Social Media Book in PDF and EPUB Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.


LinkedIn Marketing

Filename: linkedin-marketing.pdf
ISBN: 9781118461341
Release Date: 2012-09-12
Number of pages: 384
Author: Viveka von Rosen
Publisher: John Wiley & Sons

Download and read online LinkedIn Marketing in PDF and EPUB A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.


Social Media Playbook for Business

Filename: social-media-playbook-for-business.pdf
ISBN: 9780313386268
Release Date: 2011
Number of pages: 263
Author: Tom Funk
Publisher: ABC-CLIO

Download and read online Social Media Playbook for Business in PDF and EPUB Explains how to build a successful online community for a business's products, services, and brand using social media outlets, covering such topics as the types of websites available, pitfalls to avoid, and future trends in social media.


Maximize Your Social

Filename: maximize-your-social.pdf
ISBN: 9781118756683
Release Date: 2013-09-06
Number of pages: 256
Author: Neal Schaffer
Publisher: John Wiley & Sons

Download and read online Maximize Your Social in PDF and EPUB Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.


The New Handshake

Filename: the-new-handshake.pdf
ISBN: 9780313382710
Release Date: 2010
Number of pages: 204
Author: Joan C. Curtis
Publisher: ABC-CLIO

Download and read online The New Handshake in PDF and EPUB This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the "New Handshake" methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide


Become Your Own Boss in 12 Months

Filename: become-your-own-boss-in-12-months.pdf
ISBN: 9781440584350
Release Date: 2015-01-02
Number of pages: 288
Author: Melinda F. Emerson
Publisher: "F+W Media, Inc."

Download and read online Become Your Own Boss in 12 Months in PDF and EPUB "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!


Linkedin

Filename: linkedin.pdf
ISBN: 153710537X
Release Date: 2016-10-17
Number of pages: 214
Author: Viveka Rosen
Publisher: Createspace Independent Publishing Platform

Download and read online Linkedin in PDF and EPUB LinkedIn is one of the most powerful free networking tools anywhere for any individual in any industry. LinkedIn: 101 Ways to Rock Your Personal Brand will help you best streamline your efforts and show you all LinkedIn has to offer to grow your professional network and succeed in your career. Whether you are looking for clients and customers, collaborators, or a new employer, follow the simple tips in this book to build your own path to success using LinkedIn. Viveka von Rosen and Dayna Steele have mapped out what you need to do to get ahead using this powerful social media platform.