The Culture Code

Filename: the-culture-code.pdf
ISBN: 0767924924
Release Date: 2006-06-06
Number of pages: 272
Author: Clotaire Rapaille
Publisher: Crown Business

Download and read online The Culture Code in PDF and EPUB Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.


The Culture Code

Filename: the-culture-code.pdf
ISBN: 9780767920575
Release Date: 2007
Number of pages: 213
Author: Clotaire Rapaille
Publisher: Crown Pub

Download and read online The Culture Code in PDF and EPUB An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.


The Culture Code

Filename: the-culture-code.pdf
ISBN: 9780767920568
Release Date: 2006
Number of pages: 208
Author: Clotaire Rapaille
Publisher: Broadway

Download and read online The Culture Code in PDF and EPUB An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.


The Culture Code

Filename: the-culture-code.pdf
ISBN: 9780804177009
Release Date: 2018-01-30
Number of pages: 288
Author: Daniel Coyle
Publisher: Bantam

Download and read online The Culture Code in PDF and EPUB From the New York Times bestselling author of The Talent Code comes a book that unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including Pixar, the San Antonio Spurs, and U.S. Navy’s SEAL Team Six—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of the group or the goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together. Advance praise for The Culture Code “If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code. This is a marvel of insight and practicality.”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better “I’ve been waiting years for someone to write this book—I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water. Read it immediately.”—Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take


Mexicans Americans

Filename: mexicans-americans.pdf
ISBN: 9781417526833
Release Date: 2004-07-15
Number of pages: 288
Author: Ned Crouch
Publisher: Nicholas Brealey Publishing

Download and read online Mexicans Americans in PDF and EPUB A humorous and insightful firsthand look at how to succeed in working with Mexicans on either side of the border


Cracking Your Church s Culture Code

Filename: cracking-your-church-s-culture-code.pdf
ISBN: 0470872977
Release Date: 2010-09-14
Number of pages: 224
Author: Samuel R. Chand
Publisher: John Wiley & Sons

Download and read online Cracking Your Church s Culture Code in PDF and EPUB Strategies for transforming a toxic church culture Why is it that the best strategic plans and good leadership often are not able to move churches in the desired direction? Sam Chand contends that toxic culture is to blame. Quite often, leaders don't sense the toxicity, but it poisons their relationships and derails their vision. This work describes five easily identifiable categories of church culture (inspiring-accepting-stagnant-discouraging-toxic), with diagnostic descriptions in the book and a separate online assessment tool. The reader will be able to identify strengths and needs of their church's culture, and then apply practical strategies (communication, control and authority, selection and placement of personnel, etc.) to make their church's culture more positive. Discusses how to diagnose the state of a church's culture Reveals what it takes to put in place effective strategies for creating a more positive church culture Author served on the board of EQUIP (Dr. John Maxwell's Ministry), equipping five million leaders world-wide. This important book offers a clear guide for understanding and recreating a healthy church culture.


The Global Code

Filename: the-global-code.pdf
ISBN: 9781466879348
Release Date: 2015-09-29
Number of pages: 288
Author: Clotaire Rapaille
Publisher: St. Martin's Press

Download and read online The Global Code in PDF and EPUB For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.


Disrupted

Filename: disrupted.pdf
ISBN: 9781786491015
Release Date: 2016-05-26
Number of pages: 123
Author: Dan Lyons
Publisher: Atlantic Books Ltd

Download and read online Disrupted in PDF and EPUB Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the nebulous role of "marketing fellow." What could possibly go wrong? What follows is a hilarious and excoriating account of Dan's time at the start-up and a revealing window onto the dysfunctional culture that prevails in a world flush with cash and devoid of experience. Filled with stories of meaningless jargon, teddy bears at meetings, push-up competitions and all-night parties, this uproarious tale is also a trenchant analysis of the dysfunctional start-up world, a de facto conspiracy between those who start companies and those who fund them. It is a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to cash out with a fortune.


The Talent Code

Filename: the-talent-code.pdf
ISBN: 9781446409909
Release Date: 2010-12-15
Number of pages: 256
Author: Daniel Coyle
Publisher: Random House

Download and read online The Talent Code in PDF and EPUB 'Talent. You've either got it or you haven't.' Not true, actually. In The Talent Code, award-winning journalist Daniel Coyle draws on cutting-edge research to reveal that, far from being some abstract mystical power fixed at birth, ability really can be created and nurtured. In the process, he considers talent at work in venues as diverse as a music school in Dallas and a tennis academy near Moscow to demostrate how the wiring of our brains can be transformed by the way we approach particular tasks. He explains what is really going on when apparently unremarkable people suddenly make a major leap forward. He reveals why some teaching methods are so much more effective than others. Above all, he shows how all of us can achieve our full potential if we set about training our brains in the right way.


Cracking Your Church s Culture Code

Filename: cracking-your-church-s-culture-code.pdf
ISBN: 0470872977
Release Date: 2010-09-14
Number of pages: 224
Author: Samuel R. Chand
Publisher: John Wiley & Sons

Download and read online Cracking Your Church s Culture Code in PDF and EPUB Strategies for transforming a toxic church culture Why is it that the best strategic plans and good leadership often are not able to move churches in the desired direction? Sam Chand contends that toxic culture is to blame. Quite often, leaders don't sense the toxicity, but it poisons their relationships and derails their vision. This work describes five easily identifiable categories of church culture (inspiring-accepting-stagnant-discouraging-toxic), with diagnostic descriptions in the book and a separate online assessment tool. The reader will be able to identify strengths and needs of their church's culture, and then apply practical strategies (communication, control and authority, selection and placement of personnel, etc.) to make their church's culture more positive. Discusses how to diagnose the state of a church's culture Reveals what it takes to put in place effective strategies for creating a more positive church culture Author served on the board of EQUIP (Dr. John Maxwell's Ministry), equipping five million leaders world-wide. This important book offers a clear guide for understanding and recreating a healthy church culture.


The Culture Map INTL ED

Filename: the-culture-map-intl-ed.pdf
ISBN: 9781610396714
Release Date: 2016-01-05
Number of pages: 288
Author: Erin Meyer
Publisher: Hachette UK

Download and read online The Culture Map INTL ED in PDF and EPUB Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members. In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.


Cross cultural Code Switching and Application

Filename: cross-cultural-code-switching-and-application.pdf
ISBN: 9783842821019
Release Date: 2011-09-28
Number of pages: 33
Author: Juliet Shali Shambi
Publisher: diplom.de

Download and read online Cross cultural Code Switching and Application in PDF and EPUB Inhaltsangabe:Introduction: In the last years, the tide of globalization has reached an unprecedented degree as firms increasingly expand beyond their national borders. The success and failure of these companies is dependent on more than just management of economic and legal barriers but also cultural ones. Firms are increasingly aware of the necessity of intercultural communication. Recognition of the importance of developing intercultural skills is closely tied to the need of the corporations to succeed globally and the demand of managers with the capability of interacting with people from countries other than their own. With a globally interdependent economy, differences in cultural traits and backgrounds often cause misunderstandings and unintentional sights. Clearly, the diversity and dynamism of today s market place calls for managers with diverse skills to lead teams beyond national boundaries. According to Jandt, characteristics of an effective communicator are: Self awareness (using knowledge about yourself to deal with difficult situations), self-respect (confidence in what you think, feel and do), interaction (how effectively you communicate with people), empathy (being able to see things from different points of view), adaptability (how fast you can adjust to new situations and norms), certainty (the ability to do things opposite to what you feel), initiative (being open to new situations), and acceptance (being tolerant or accepting unfamiliar things) . Cross-cultural code switching competency is an indicator of an effective communicator. Specifically, encompasses more or less the above named characteristics and expands on the role of emotions when switching. Molinsky s model of psychological toll illustrates the determinants of cross-cultural code-switching and the psychological challenges faced by an individual during performance. The model provides an excellent foundation for investigating how international organizations can tailor trainings for global leaders. In this paper, I refer to global leaders as expatriates in management positions. A case study on the movie outsourced exemplifies how organizations can foster and create leaders who can cope with the complexities of cross-border relations. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS INTRODUCTION3 1.CROSS-CULTURAL CODE-SWITCHING MODEL5 1.1Personal Variables6 1.1.1Personal Values6 1.1.2Cultural Knowledge7 1.2Contextual Variables7 1.2.1Psychological Safety [...]


The Daniel Code

Filename: the-daniel-code.pdf
ISBN: 9780718085674
Release Date: 2016-10-25
Number of pages: 224
Author: O. S. Hawkins
Publisher: HarperCollins Christian Publishing

Download and read online The Daniel Code in PDF and EPUB How can we learn to be effective culture warriors? We live in dangerous times. Not only does violence stalk us in the form of terrorism and crime, but our culture itself is crumbling. Our society tolerates and even praises what would once have been barely spoken of. If we stand up we are branded as intolerant, the term today’s culture considers the inexcusable offense. If we don’t speak up, people won’t know biblical truth. How is a Christian to respond? Inspired by the story of Daniel in the Old Testament, bestselling author O.S. Hawkins shows how we can engage our broken culture with integrity. Daniel was a young man who “wrote the book” on how to survive in a pagan, permissive, and perverse culture. His value system was challenged at every turn. Daniel steps off the pages of scripture and into our modern culture today to reveal some timeless principles—a sort of “Daniel Code”—that enable you to not simply exist in our culture but to engage it and survive it as well. You will discover that the same God that ensured Daniel’s victories is here for you today.


Move Up

Filename: move-up.pdf
ISBN: 9780241187005
Release Date: 2015-04-30
Number of pages: 320
Author: Clotaire Rapaille
Publisher: Penguin UK

Download and read online Move Up in PDF and EPUB With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that will allow countries and individuals to assess their own potential for upward mobility. Drawing on science and statistics as much as on human instinct and emotion, Move UP reconsiders the modern world with a motion to improving it.


Brand Culture

Filename: brand-culture.pdf
ISBN: 0415355990
Release Date: 2006
Number of pages: 218
Author: Jonathan E. Schroeder
Publisher: Taylor & Francis

Download and read online Brand Culture in PDF and EPUB This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.