Denken hilft zwar n tzt aber nichts

Filename: denken-hilft-zwar-n-tzt-aber-nichts.pdf
ISBN: 9783426402092
Release Date: 2010-06-16
Number of pages: 320
Author: Dan Ariely
Publisher: Droemer eBook

Download and read online Denken hilft zwar n tzt aber nichts in PDF and EPUB Die Logik der Unvernunft Wie gehen wir mit Geld um? Was bedeutet es uns? Warum sind so viele Menschen bereit, sich hoffnungslos zu verschulden? Und was treibt Banker, den Kollaps unseres Finanzsystems zu riskieren? In der erweiterten Neuausgabe seines internationalen Bestsellers zeigt Dan Ariely, wie unsere Entscheidungen gelenkt werden und weshalb wir in vielen Lebenssituationen zu unserem eigenen Nachteil handeln. »Ein ebenso amüsantes wie lehrreiches Buch.« Der Spiegel Denken hilft zwar, nützt aber nichts von Dan Ariely: im eBook erhältlich!

Summary and Analysis of Predictably Irrational The Hidden Forces That Shape Our Decisions

Filename: summary-and-analysis-of-predictably-irrational-the-hidden-forces-that-shape-our-decisions.pdf
ISBN: 9781504044882
Release Date: 2017-03-28
Number of pages: 30
Author: Worth Books
Publisher: Open Road Media

Download and read online Summary and Analysis of Predictably Irrational The Hidden Forces That Shape Our Decisions in PDF and EPUB So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to know—before or after you read Dan Ariely’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Predictably Irrational includes: Historical context Chapter-by-chapter overviews Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely: Predictably Irrational, the New York Times bestseller by Duke psychology and behavioral economics professor Dan Ariely, challenges the idea that we always make perfectly rational decisions. Featuring examples from daily life alongside results of his fascinating experiments, Ariely explains how emotional, psychological, and social factors can lead to irrational behavior—which can be damaging to ourselves and others. From the coffee we drink or the medicine we take, to the companies we support and the relationships we value, we make irrational decisions every day that can cost us in the long run. Ariely reveals not only when and how we tend to act irrationally, but why, so we can learn from our mistakes and design ways to facilitate smarter decision-making. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

Predictably Irrational

Filename: predictably-irrational.pdf
ISBN: 9781683780014
Release Date: 2016-04-13
Number of pages: 37
Author: Instaread
Publisher: Instaread Summaries

Download and read online Predictably Irrational in PDF and EPUB Predictably Irrational by Dan Ariely | Summary & Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed to making irrational decisions is the first step to preventing these behaviors and overcoming the foibles of our minds. Most people fail to recognize that their minds will, at some point, fail them or stray from the course they believe they should take. For example, consumers may think they’re getting a good deal on a television when, in fact, buyers are merely responding to the product because it is cheaper than the first television they saw in the store… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Predictably Irrational · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Quicklet on Dan Ariely s The Upside of Irrationality CliffNotes like Book Summary and Analysis

Filename: quicklet-on-dan-ariely-s-the-upside-of-irrationality-cliffnotes-like-book-summary-and-analysis.pdf
ISBN: 9781614646730
Release Date: 2012-07-30
Number of pages: 31
Author: Tracy Clark
Publisher: Hyperink Inc

Download and read online Quicklet on Dan Ariely s The Upside of Irrationality CliffNotes like Book Summary and Analysis in PDF and EPUB ABOUT THE BOOK I've tried to shed some light on a few of the biases that plague our decisions across many different domains, from the workplace to personal happiness.” The Upside of Irrationality is Dan Ariely’s follow up book to his bestselling, Predictably Irrational: The Hidden Forces That Shape Our Decisions. His first book explored the downside of our inherent biases and irrational behavior. The Upside of Irrationality builds on the tenets of the first book, primarily how our reasoning abilities are often usurped by illogical forces. In The Upside of Irrationality, Ariely allows us to be a fly on the wall for his very interesting, hands-on experiments, which reveal how our behaviors and decisions are influenced, leading us to act in irrational ways. The positive spin is Ariely’s belief that if we learn how we really operate, we can then create business models, policies, and personal relationships that are based on that knowledge. The social experiments are well-explained, easily understood, and often reveal surprising truths about how we function. Seriously, we do some things that defy logic! But he shows why we do so; that our behaviors are based on a soup of varying factors. Dan Ariely makes the experiments the “hero” of the book, in that they are a huge focal point of each chapter. The experiments instruct and inform but are never dry, or too “academic” to understand. Nor are they ever boring. Overall, the book provides commentary on irrationality yet remains hopeful. Perhaps someday, our actions, decisions, and business models will be based on an understanding of how we operate rather than ideas that are implemented without any verifiable data. Cases in point: large bonuses and online dating. Both are examples of irrational models that don’t jive with the research that shows what truly motivates a person to work hard on the job nor with how they make a complicated decision, such as who they choose as a mate. Ariely also goes much deeper into his personal experience from a devastating burn accident in his late teens, and how that trauma gave him unique insight to human behavior. Essentially, it was that accident and his observations about pain management and his own behaviors as a recovering patient that led to his deep interest in the subject of behavioral science. There is an upside to being irrational and any rational person would have to agree with Ariely’s conclusion that understanding how we operate, and devising strategies based on that knowledge, will vastly improve our professional and personal lives. EXCERPT FROM THE BOOK “From a rational perspective, we should make only decisions that are in our best interest (“should” is the operative word here). We should be able to discern among all the options facing us and accurately compute their value-not just in the short term but also in the long term-and choose the option that maximizes our best interests.” Yet, we don’t. That’s exactly what makes The Upside of Irrationality such an entertaining read. In a gentle but no-nonsense tone, Mr. Ariely shows, citing his own clever, controlled research experiments, just how irrational humans can be. And most surprising, that it’s not always a bad thing to be that way. From online dating to revenge, from how hard we work at our jobs to how we choose our charitable donations, we learn how our choices and DECISIONS are often influenced by many factors. Ariely capitalizes ‘decisions’ to emphasize the emotional weight imbued in many of our decisions. We do not make decisions as a computer would, taking into account the facts and the most rational course of action. the book to continue reading!

Unerkl rlich ehrlich

Filename: unerkl-rlich-ehrlich.pdf
ISBN: 9783426416679
Release Date: 2012-10-01
Number of pages: 360
Author: Dan Ariely
Publisher: Droemer eBook

Download and read online Unerkl rlich ehrlich in PDF and EPUB Täglich täuschen wir Kollegen und Bekannte. Aber es ist doch erstaunlich, dass wir weit weniger schwindeln, als wir eigentlich könnten. Dan Ariely eröffnet eine völlig neue Sichtweise auf unser Verhalten und erklärt, warum wir trotz aller lockenden Vorteile keine notorischen Falschspieler sind.

Schnelligkeit durch Vertrauen

Filename: schnelligkeit-durch-vertrauen.pdf
ISBN: 9783897499089
Release Date: 2009
Number of pages: 370
Author: Stephen M. R. Covey
Publisher: GABAL Verlag GmbH

Download and read online Schnelligkeit durch Vertrauen in PDF and EPUB Vertrauen bildet die Grundlage für alle Beziehungen und jede Form der Kommunikation, für alle Individuen, Unternehmen, Organisationen und Zivilisationen rund um den Globus. Mangelndes Vertrauen zerstört auch die erfolgreichsten Unternehmen, die mächtigste Regierung und die florierendste Wirtschaft. Trotz der offensichtlich immensen Macht von Vertrauen spielt es im realen Geschehen kaum eine Rolle und gehört wohl zu den am meisten unterschätzten Faktoren unserer Wirtschaft und Gesellschaft. Stephen M. R. Covey zeigt in seinem viel beachteten Buch „Schnelligkeit durch Vertrauen“, dass Vertrauen kein weicher Faktor ist, sondern ein pragmatischer und realer Wert, den man erschaffen und zur Handlungsgrundlage machen kann. Er präsentiert konkrete Vertrauensregeln und Prinzipien und zeigt, wie auf allen Ebenen eines Unternehmens Vertrauen aufgebaut, gelebt und gefördert werden kann. Seine These: Vertrauen ist eine Schlüsselkompetenz und ein Art Teilchenbeschleuniger für die Wirtschaft.

Modern Cost Benefit Analysis of Hydropower Conflicts

Filename: modern-cost-benefit-analysis-of-hydropower-conflicts.pdf
ISBN: 9781849808811
Release Date: 2011-01-01
Number of pages: 208
Author: Per-Olov Johansson
Publisher: Edward Elgar Publishing

Download and read online Modern Cost Benefit Analysis of Hydropower Conflicts in PDF and EPUB This important book sheds light on the ways in which modern tools of welfare economics can be used to assess the benefits and costs of resource conflicts involving hydropower. The chapters highlight key methodological issues in this area; ranging from the intersection between cost-benefit analysis and behavioral economics, to the value of load balancing services provided by hydropower. The inclusion of insights from expert contributors from both sides of the Atlantic brings a unique and interesting range of viewpoints to the work.Several factors suggest that resource conflicts involving moving water are likely to be even more difficult to resolve today than they have been in the past. The contributors, top scholars in resource economics, consider a variety of issues through the lens of cost-benefit analysis. In the first part ofthe book, they address specific cases and issues from North America and Europe. The book closes with a more general look at the topic.

The HEAD Game High Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly

Filename: the-head-game-high-efficiency-analytic-decision-making-and-the-art-of-solving-complex-problems-quickly.pdf
ISBN: 9780871407894
Release Date: 2015-04-06
Number of pages: 288
Author: Philip Mudd
Publisher: W. W. Norton & Company

Download and read online The HEAD Game High Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly in PDF and EPUB Become a High Efficiency Analytic Decision maker. We've all been there: faced with a major decision, yet overwhelmed by the very data that is supposed to help us. It’s an all-too-common struggle in the digital age, when Google searches produce a million results in a split second and software programs provide analysis faster than we could ever hope to read it. Adapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd—an ex–National Security Council staff member and former senior executive at the FBI and the CIA—finally gives us the definitive guidebook for how to approach complex decisions today. Filled with logical yet counterintuitive answers to ordinary and extraordinary problems—whether it be buying a new home or pivoting a failing business model—Mudd’s "HEAD" (High Efficiency Analytic Decision-making) methodology provides readers with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps: • What's the question? Analysts often believe that questions are self-evident, but focusing on better questions up front always yields better answers later. • What are your "drivers?" The human mind has a hard time juggling information, so analysts need a system to break down complex questions into different characteristics or “drivers.” • How will you measure performance? Once the question has been solidified and the "drivers" determined, an analyst must decide what metrics they will use to understand how a problem—and their solution to it—is evolving over time. • What about the data? Rather than looking at each bit of information on its own and up front, an analyst can only overcome data overload by plugging data into their "driver" categories and excising anything that doesn't fit. • What are we missing? Complex analysis isn't easy, so it is imperative to assume that the process is flawed, while also knowing how to check for possible gaps and errors, such as availability bias, halo effects, and intuitive versus analytic methodologies. Drawing deeply from his own harrowing experiences—and mistakes—in the line of duty, Mudd has spent years refining and teaching his methodology to Fortune 500 companies and government organizations. Now, in the best-selling tradition of Charles Duhigg's The Power of Habit and Oren Klaff's Pitch Anything, Philip Mudd's The HEAD Game can change the way you both live and work.

Strategic Management

Filename: strategic-management.pdf
ISBN: 9781486012428
Release Date: 2014-09-01
Number of pages: 601
Author: Graham Hubbard
Publisher: Pearson Australia

Download and read online Strategic Management in PDF and EPUB Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.

Structured Decision Making

Filename: structured-decision-making.pdf
ISBN: 9781444398533
Release Date: 2012-02-17
Number of pages: 256
Author: Robin Gregory
Publisher: John Wiley & Sons

Download and read online Structured Decision Making in PDF and EPUB This book outlines the creative process of making environmental management decisions using the approach called Structured Decision Making. It is a short introductory guide to this popular form of decision making and is aimed at environmental managers and scientists. This is a distinctly pragmatic label given to ways for helping individuals and groups think through tough multidimensional choices characterized by uncertain science, diverse stakeholders, and difficult tradeoffs. This is the everyday reality of environmental management, yet many important decisions currently are made on an ad hoc basis that lacks a solid value-based foundation, ignores key information, and results in selection of an inferior alternative. Making progress – in a way that is rigorous, inclusive, defensible and transparent – requires combining analytical methods drawn from the decision sciences and applied ecology with deliberative insights from cognitive psychology, facilitation and negotiation. The authors review key methods and discuss case-study examples based in their experiences in communities, boardrooms, and stakeholder meetings. The goal of this book is to lay out a compelling guide that will change how you think about making environmental decisions. Visit to access the figures and tables from the book.

Der konomische Code

Filename: der-konomische-code.pdf
ISBN: 3492231810
Release Date: 2001
Number of pages: 507
Author: David Friedman

Download and read online Der konomische Code in PDF and EPUB


Filename: brainfluence.pdf
ISBN: 9783869365138
Release Date: 2013
Number of pages: 304
Author: Roger Dooley
Publisher: GABAL Verlag GmbH

Download and read online Brainfluence in PDF and EPUB Brainfluence erklärt, wie Sie mit Hilfe der Neurowissenschaft und der Verhaltensforschung die Entscheidungsmuster der Konsumenten entschlüsseln und so Ihr Marketing verbessern. Sobald Sie verstehen, wie die Gehirne Ihrer Kunden arbeiten, können Sie mit weniger Geld mehr erreichen. Brainfluence stellt die neuesten Erkenntnisse und Forschungsresultate des Neuromarketing vor und bringt Ihr Marketing, Ihre Werbung und Ihren Verkauf auf Vordermann. Das Unbewusste Ihrer Kunden ist eine gewaltige potenzielle Ressource – dieses Buch erklärt, wie Sie sie nutzbar machen. Mit 100 leicht verständlichen Praxistipps präsentiert Brainfluence Schlüsselstrategien, wie Sie Konsumenten im persönlichen Verkaufsgespräch, in Online- oder Printanzeigen und anderen Marketingmedien optimal ansprechen. »Roger Dooleys erhellendes neues Buch Brainfluence stellt die modernsten neurowissenschaftlichen Forschungsergebnisse vor und ist eine gute Anleitung, wie man ein erfolgreiches Unternehmen an der Konkurrenz vorbei an die Spitze bringt.« Martin Lindstrom, Autor von Brandwashed

Animal Spirits

Filename: animal-spirits.pdf
ISBN: 9783593389370
Release Date: 2009-03-02
Number of pages: 300
Author: George A. Akerlof
Publisher: Campus Verlag

Download and read online Animal Spirits in PDF and EPUB Viel zu lange hat die Ökonomie einen der wichtigsten Faktoren im wirtschaftlichen Agieren von Menschen vernachlässigt: die Animal Spirits, also die nicht-rationalen Aspekte unseres Handelns. Ein großer Fehler, sagen George A. Akerlof und Robert J. Shiller, dessen Folgen wir in der Wirtschaftskrise täglich neu zu spüren bekommen. Sie fordern, das Verhalten des Menschen in der Wirtschaft wieder stärker zu berücksichtigen, anstatt sich auf reinen Marktglauben zu konzentrieren. Dieses Buch ist das Ergebnis ihrer langjährigen Forschungsarbeit. Es zeigt uns, wie erfolgreiches ökonomisches Denken und Handeln in der Zukunft aussehen muss.

Tipping Point

Filename: tipping-point.pdf
ISBN: 9783641189143
Release Date: 2016-10-17
Number of pages: 320
Author: Malcolm Gladwell
Publisher: Goldmann Verlag

Download and read online Tipping Point in PDF and EPUB Eine totgesagte Schuhmarke, die über Nacht zum ultimativ angesagten Modeartikel wird. Ein neu eröffnetes Restaurant, das sofort zum absoluten Renner wird. Der Roman einer unbekannten Autorin, der ohne Werbung zum Bestseller wird. Für den magischen Moment, der eine Lawine lostreten und einen neuen Trend begründen kann, gibt es zahlreiche Beispiele. Wie ein Virus breitet sich das Neue einer Epidemie gleich unaufhaltsam flächendeckend aus. So wie eine einzelne kranke Person eine Grippewelle auslösen kann, genügt ein winziger, gezielter Schubs, um einen Modetrend zu setzen, ein neues Produkt als Massenware durchzusetzen oder die Kriminalitätsrate in einer Großstadt zu senken. „Tipping Point“ zeigt, wie wenig Aufwand zu einem Mega-Erfolg führen kann.

Alpha Masters

Filename: alpha-masters.pdf
ISBN: 9783864701054
Release Date: 2013-06-06
Number of pages: 352
Author: Maneet Ahuja
Publisher: Börsenbuchverlag

Download and read online Alpha Masters in PDF and EPUB Wie gelingt es der Crème de la Crème der Hedgefonds-Manager, Jahr für Jahr die Märkte abzuhängen und Milliarden zu verdienen? Im Normalfall gibt es auf diese Fragen keine Antwort - die Herren des großen Geldes sind extrem öffentlichkeitsscheu und behalten ihre Geheimnisse für sich. Umso bemerkenswerter ist dieses Buch. Die mehrfach ausgezeichnete Autorin führte nicht nur reine Interviews - sie erhielt Zugang zu den verschwiegenen Zirkeln der Hochfinanz und somit auch Einblicke ins Privatleben und die Gedankenwelt vieler der Protagonisten. Herausgekommen ist ein packendes Werk voller Insiderwissen, wie die Märkte und ihre erfolgreichsten Akteure ticken.