Download and read online Finding Betty Crocker in PDF and EPUB IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
Download and read online Betty Crocker Cookbook in PDF and EPUB A special new edition of the best-selling cookbook features a special heart-healthy section that reveals how to cut bad fats and cholesterol in meals, reduce stress, maintain healthy weight, quit smoking, and control heart disease risk factors, along with more than one thousand classic and contemporary recipes, nutritional breakdowns, how-to guidelines, cooking tips, and hints for menu planning and entertaining.
Download and read online Betty Crocker s Living with Cancer Cookbook in PDF and EPUB Good nutrition is vital to people undergoing cancer treatment, yet treatment side effects can make eating seem unappealing. Now Betty Crocker, two oncologists, and a nutritionist bring back the joy of eating topeople undergoing cancer treatment with delicious recipes that are nutritious and easy to make. A thoughtful, practical gift for patients and families coping with cancer, the book includes: * 130 recipes, from breakfasts and snacks to dinners and desserts, like Extra-Easy Baked Ziti, Fettuccine with Asparagus and Mushrooms and Country Blueberry Cobbler * Advice from cancer patients, from coping with the emotional roller coaster to making recipes more appealing * Recipes tagged to show which are helpful for the most common side effects of cancer treatment, plus special diet menus to help with them * "Q and A" between Dr. Ghosh and cancer patients about how to handle the effects of cancer treatment * An easy 7-day menu plan based on eating small meals six times a day -- just right for patients in treatment * Cancer resource guide, nutrition and medical glossary "This book will be of great assistance to patients and families undergoing cancer treatment. It is a creative guide to the use of pleasant and easy menus to help alleviate difficult, commonly experienced side effects." --Dr. Barrie R. Cassileth, Chief, Integrative Medicine, Memorial Sloan-Kettering Cancer Center
Download and read online Chop Suey USA in PDF and EPUB
Download and read online Betty Crocker s Dinner for Two Cookbook in PDF and EPUB Suggests quick, inexpensive, and memorable dinners for two and includes advice on special cooking techniques
Download and read online Betty Crocker s Cookbook for Boys and Girls Classic Reprint in PDF and EPUB Excerpt from Betty Crocker's Cookbook for Boys and Girls Good things to make for parties - for holidays - for your friends - and just for fun. Of all the extra-specials, cakes are tops. And how proud you'll be when you make a birthday cake for Dad, a Heart Cake for Mother on Mother's Day, an Igloo Cake for your little sister, or any cake on these pages. There are lots of other fun things you can make like fancy drinks and Black Cat Cookies and Eggs in a Frame for a camp fire lunch. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download and read online Betty Crocker s Best Christmas Cookbook in PDF and EPUB Gathers holiday recipes and food ideas, including main dishes, sides, salads, breads, cookies, candies, desserts, cookies, drinks, and other yuletide treats
Download and read online Betty Crocker 300 Calorie Comfort Food in PDF and EPUB Enjoy the comfort food you crave while keeping calories in check! Yes, you can fit your favorite foods into a calorie-smart eating plan. No matter what your goals, with this collection of hundreds of recipes each just 300 calories or less per serving, Betty Crocker makes it easy to fill your weekly routine with stick-to-your bones meals that are delicious and simple to prepare. Whether you’re craving substantial breakfasts and lunches like Huevos Rancheros Quesadillas and Asian Turkey Burgers, filling dinner options like Lasagna Cupcakes and Easy Chili Mole, or tempting snacks or desserts (each under 150 calories!), this cookbook is a one-stop shop for the dishes your family will love. Inside you’ll find: • 300 recipes for main courses, sides, desserts and snacks to keep you eating well every day • Clearly marked calorie counts and full nutrition information for all recipes, plus tips on swapping high-calorie ingredients for healthier options • Guidance on determining your daily calorie number, right-sizing food portions, and selecting the healthiest ingredients at the grocery store • Special chapters on slow cooker suppers, grilling, and breakfast and brunch
Download and read online Betty Goes Vegan in PDF and EPUB BETTY GOES VEGAN is a comprehensive guide to creating delicious meals for today's vegan family. This must-have cookbook features recipes inspired by The Betty Crocker Cookbook, as well as hundreds of original, never-before-seen recipes sure to please even meat-eaters. It also offers insight into why Betty Crocker has been an icon in American cooking for so long-- and why she still represents a certain style of the modern super-woman nearly 100 years after we first met her. With new classics for breakfast, lunch, dinner, and dessert, including omelets, stews, casseroles, and brownies, BETTY GOES VEGAN is the essential handbook every vegan family needs.
Download and read online Betty Crocker Kids Cook in PDF and EPUB Whether starting from scratch with the basics of measuring and kitchen safety or creating a meal for the family, Betty Crocker Kids Cook is both teacher and creative outlet. Betty Crocker has been helping kids in the kitchen since 1957 with the publication of Betty Crocker’s Boys and Girls Cookbook. Betty CrockerKids Cook provides the same blend of teaching and creativity, helping today’s kids learn to cook and have fun at the same time. The book has 66 I-want-to-make-that recipes, plus engaging illustrations and photos of each recipe that blend whimsy and practicality. The book covers Breakfast, Lunch, Snacks, Dinner and Desserts as well as kitchen essentials, including cooking safety and nutrition basics. This is the book that will teach kids to feel comfortable in the kitchen, whether assembling a healthy snack like Strawberry-Orange Smoothies or whipping up a dinner of Impossibly Easy Mini Chicken Pot Pies with Fresh Fruit Frozen Yogurt Pops for dessert.
Download and read online Betty Crocker s Picture Cookbook in PDF and EPUB It's the book that started it all, the well-loved edition that first bought Betty Crocker cookbooks into American homes and hearts. Published in 1950, this ground-breaking title made cooking easy, it made cooking appealing, and best of all, it made cooking fun. Packed full of practical tips, useful hints, and lavish color photography, this was the book that shaped cooking for generations, the book that people remember. Every recipe you -- or your mother -- ever wanted is here, from pigs in blankets, to Emergency Steak to Chicken Tomato Aspic. Enjoy the clever ideas throughout -- twelve months of birthday cake ideas, showing how to decorate a cake to match each month's gem stone, pointers to make setting up a kitchen easy, or hints to make housework more pleasant. Feel a part of history when making Home Front Macaroni, developed during WW II rationing to stretch meat. Get into the spirit of fun with a Betty Crocker "Cookie Shine" or cookie baking party. People who grew up with this book will want it for the memories; those who are new to the book will want it for its charm and its intelligent approach to cooking. It's a perfect keepsake and a great gift.
Download and read online Betty Crocker s Good and Easy Cookbook in PDF and EPUB Offers 350 recipes prepared in three different ways: quick, thirty-minute meals; fix-it-and-forget-it recipes that require easy preparation and little or no attention while cooking; and do-ahead meals that can be made at your leisure and reheated when ready to serve. Reprint.
Download and read online Betty Crocker Whole Grains in PDF and EPUB Offers more than one hundred forty recipes featuring whole grains, from breakfasts and breads to fast dinners, easy entrees, and desserts.
Download and read online From Betty Crocker to Feminist Food Studies in PDF and EPUB Sheds light on the history of food, cooking, and eating. This collection of essays investigates the connections between food studies and women's studies. From women in colonial India to Armenian American feminists, these essays show how food has served as a means to assert independence and personal identity.
Download and read online Betty Crocker s Cookie Book in PDF and EPUB Collects recipes for over 250 types of cookies, including rolled, drop, molded, bar, and special holiday and party cookies.