Escape from the Ivory Tower

Filename: escape-from-the-ivory-tower.pdf
ISBN: 1597269654
Release Date: 2010-08-13
Number of pages: 272
Author: Nancy Baron
Publisher: Island Press

Download and read online Escape from the Ivory Tower in PDF and EPUB Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.


Escape from the Ivory Tower

Filename: escape-from-the-ivory-tower.pdf
ISBN: 1597266647
Release Date: 2010-08-13
Number of pages: 272
Author: Nancy Baron
Publisher: Island Press

Download and read online Escape from the Ivory Tower in PDF and EPUB Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.


Don t Be Such a Scientist

Filename: don-t-be-such-a-scientist.pdf
ISBN: 9781597267960
Release Date: 2010-05-17
Number of pages: 216
Author: Randy Olson
Publisher: Island Press

Download and read online Don t Be Such a Scientist in PDF and EPUB "You think too much! You mother [email protected]$#%&* think too much! You're nothing but an arrogant, pointy-headed intellectual — I want you out of my classroom and off the premises in five minutes or I'm calling the police and having you arrested for trespassing." — Hollywood acting teacher to Randy Olson, former scientist After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.


Houston We Have a Narrative

Filename: houston-we-have-a-narrative.pdf
ISBN: 9780226270982
Release Date: 2015-09-15
Number of pages: 256
Author: Randy Olson
Publisher: University of Chicago Press

Download and read online Houston We Have a Narrative in PDF and EPUB Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.


The New Celebrity Scientists

Filename: the-new-celebrity-scientists.pdf
ISBN: 9781442233430
Release Date: 2015-03-06
Number of pages: 298
Author: Declan Fahy
Publisher: Rowman & Littlefield

Download and read online The New Celebrity Scientists in PDF and EPUB A new cultural icon strode the world stage at the turn of the twenty-first century: the celebrity scientist, as comfortable in Vanity Fair and Vogue as Smithsonian. Declan Fahy profiles eight of these eloquent, controversial, and compelling sellers of science to investigate how they achieved celebrity in the United States and internationally—and explores how their ideas influence our understanding of the world. Fahy traces the career trajectories of Richard Dawkins, Stephen Hawking, Steven Pinker, Neil deGrasse Tyson, Brian Greene, Stephen Jay Gould, Susan Greenfield, and James Lovelock. He demonstrates how each scientist embraced the power of promotion and popularization to stimulate thinking, impact policy, influence research, drive controversies, and mobilize social movements. He also considers critical claims that they speak beyond their expertise and for personal gain. The result is a fascinating look into how celebrity scientists help determine what it means to be human, the nature of reality, and how to prepare for society’s uncertain future.


Am I Making Myself Clear

Filename: am-i-making-myself-clear.pdf
ISBN: 9780674053717
Release Date: 2009-10-15
Number of pages: 288
Author: Cornelia Dean
Publisher: Harvard University Press

Download and read online Am I Making Myself Clear in PDF and EPUB Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.


Explaining Research

Filename: explaining-research.pdf
ISBN: 0199741530
Release Date: 2010-02-25
Number of pages: 376
Author: Dennis Meredith
Publisher: Oxford University Press

Download and read online Explaining Research in PDF and EPUB Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: ? Develop a "strategy of synergy" that makes research communication efficient and effective ? Give compelling talks ? Build a professional Web site ? Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars ? Write popular articles and books ? Persuade donors, administrators and other key funding decision-makers ? Produce news releases that attract media coverage ? Give clear media interviews ? Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.


A Scientist s Guide to Talking with the Media

Filename: a-scientist-s-guide-to-talking-with-the-media.pdf
ISBN: 0813538580
Release Date: 2006
Number of pages: 200
Author: Richard Hayes
Publisher: Rutgers University Press

Download and read online A Scientist s Guide to Talking with the Media in PDF and EPUB Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.


Biodiversity Change and Human Health

Filename: biodiversity-change-and-human-health.pdf
ISBN: 1610911253
Release Date: 2012-09-26
Number of pages: 320
Author: Osvaldo E. Sala
Publisher: Island Press

Download and read online Biodiversity Change and Human Health in PDF and EPUB Biodiversity Change and Human Health brings together leading experts from the natural science and social science realms as well as the medical community to explore the explicit linkages between human-driven alterations of biodiversity and documented impacts of those changes on human health. The book utilizes multidisciplinary approaches to explore and address the complex interplay between natural biodiversity and human health and well-being. The five parts examine health trade-offs between competing uses of biodiversity (highlighting synergistic situations in which conservation of natural biodiversity actually promotes human health and well-being); relationships between biodiversity and quality of life that have developed over ecological and evolutionary time; the effects of changing biodiversity on provisioning of ecosystem services, and how they have affected human health; the role of biodiversity in the spread of infectious disease; native biodiversity as a resource for traditional and modern medicine Biodiversity Change and Human Health synthesizes our current understanding and identifies major gaps in knowledge as it places all aspects of biodiversity and health interactions within a common framework. Contributors explore potential points of crossover among disciplines (both in ways of thinking and of specific methodologies) that could ultimately expand opportunities for humans to both live sustainably and enjoy a desirable quality of life.


Science Communication

Filename: science-communication.pdf
ISBN: 9781118406663
Release Date: 2012-10-25
Number of pages: 384
Author: Laura Bowater
Publisher: John Wiley & Sons

Download and read online Science Communication in PDF and EPUB Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.


Communicating Science

Filename: communicating-science.pdf
ISBN: 9780521113830
Release Date: 2010
Number of pages: 324
Author: Nicholas Russell
Publisher: Cambridge University Press

Download and read online Communicating Science in PDF and EPUB Ideal for students and practitioners in science, engineering and medicine, this book gives an insight into science's place in society.


Run Swim Throw Cheat

Filename: run-swim-throw-cheat.pdf
ISBN: 9780199678785
Release Date: 2013-08-29
Number of pages: 320
Author: Chris Cooper
Publisher: Oxford University Press

Download and read online Run Swim Throw Cheat in PDF and EPUB Explores substances, from the everyday to the exotic, that can affect human performance; discusses how they work, which are illegal, and how they can be detected; and examines the ethical issues associated.


Successful Science Communication

Filename: successful-science-communication.pdf
ISBN: 9781139501149
Release Date: 2011-09-29
Number of pages:
Author: David J. Bennett
Publisher: Cambridge University Press

Download and read online Successful Science Communication in PDF and EPUB In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.


Unscientific America

Filename: unscientific-america.pdf
ISBN: 9781458758545
Release Date: 2010-05-01
Number of pages: 344
Author: Chris Mooney
Publisher: ReadHowYouWant.com

Download and read online Unscientific America in PDF and EPUB Climate change, the energy crisis, nuclear proliferation - many of the most urgent problems of the twenty-first century require scientific solutions, yet America is paying less and less attention to scientists. For every five hours of cable news, less than one minute is devoted to science, and the number of newspapers with science sections has shrunk from ninety-five to thirty-three in the last twenty years. In Unscientific America, journalist and best-selling author Chris Mooney and scientist Sheril Kirshenbaum explain this dangerous state of affairs, proposing a broad array of initiatives that could reverse the current trend. An impassioned call to arms, Unscientific America exhorts Americans to reintegrate science into public discourse - before it is too late.


If I Understood You Would I Have This Look on My Face

Filename: if-i-understood-you-would-i-have-this-look-on-my-face.pdf
ISBN: 9780812989168
Release Date: 2017-06-06
Number of pages: 240
Author: Alan Alda
Publisher: Random House

Download and read online If I Understood You Would I Have This Look on My Face in PDF and EPUB Alan Alda, the award-winning actor and bestselling author, tells us the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor. Alan Alda has been on a decades-long journey to discover new ways to help people communicate and relate to one another more effectively. If I Understood You, Would I Have This Look on My Face? is the warm, witty, and informative chronicle of how Alda found inspiration in everything from cutting-edge science to classic acting methods. His search began when he was host of PBS’s Scientific American Frontiers, where he interviewed thousands of scientists and developed a knack for helping them communicate complex ideas in ways a wide audience could understand—and Alda wondered if those techniques held a clue to better communication for the rest of us. In his wry and wise voice, Alda reflects on moments of miscommunication in his own life, when an absence of understanding resulted in problems both big and small. He guides us through his discoveries, showing how communication can be improved through learning to relate to the other person: listening with our eyes, looking for clues in another’s face, using the power of a compelling story, avoiding jargon, and reading another person so well that you become “in sync” with them, and know what they are thinking and feeling—especially when you’re talking about the hard stuff. Drawing on improvisation training, theater, and storytelling techniques from a life of acting, and with insights from recent scientific studies, Alda describes ways we can build empathy, nurture our innate mind-reading abilities, and improve the way we relate and talk with others. Exploring empathy-boosting games and exercises, If I Understood You is a funny, thought-provoking guide that can be used by all of us, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond. Advance praise for If I Understood You, Would I Have This Look on My Face? “In this charming, witty, and thought-provoking book, full of rich anecdotes, Alan Alda describes some of the tools of communication that he teaches in his work with the Alan Alda Center for Communicating Science and shows how everyone—from lovers to politicians to scientists—can benefit from being better communicators. The issues he touches on are more important now than ever.”—Lawrence M. Krauss, author of The Greatest Story Ever Told . . . So Far “I’ve spent a lifetime trying to understand and use the art of communication. And then comes this fellow Alda—actor, interviewer, academic, and, mostly, student—who teaches me new, useable ideas. Communicating is at the heart of connectedness. Alda, with his laudable curiosity, has learned something you and I can use right now.”—Charlie Rose “Sit back and enjoy Alan Alda’s scientific journey of communication.”—Barbara Walters “Alda, who has made a distinguished and valuable career out of empathy—in acting, writing, and political thinking—now gives us a book that shows empathy to be the key to understanding, and thus to a much improved life. The exchange of feeling of one person with another makes it possible for each to grasp something different and larger than both: a delightful and useful surprise of knowledge. Alda proves his theory almost casually, with self-effacing good fun, but it is a true revelation. You wonder, How has one done without such a book?”—Roger Rosenblatt, author of Thomas Murphy