Escape from the Ivory Tower

Filename: escape-from-the-ivory-tower.pdf
ISBN: 1597269654
Release Date: 2010-08-13
Number of pages: 272
Author: Nancy Baron
Publisher: Island Press

Download and read online Escape from the Ivory Tower in PDF and EPUB Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.


Escape from the Ivory Tower

Filename: escape-from-the-ivory-tower.pdf
ISBN: 1597266647
Release Date: 2010-08-13
Number of pages: 272
Author: Nancy Baron
Publisher: Island Press

Download and read online Escape from the Ivory Tower in PDF and EPUB Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.


Don t Be Such a Scientist

Filename: don-t-be-such-a-scientist.pdf
ISBN: 9781597267960
Release Date: 2010-05-17
Number of pages: 216
Author: Randy Olson
Publisher: Island Press

Download and read online Don t Be Such a Scientist in PDF and EPUB "You think too much! You mother F@$#%&* think too much! You're nothing but an arrogant, pointy-headed intellectual — I want you out of my classroom and off the premises in five minutes or I'm calling the police and having you arrested for trespassing." — Hollywood acting teacher to Randy Olson, former scientist After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.


Communicating Science

Filename: communicating-science.pdf
ISBN: 9780521113830
Release Date: 2010
Number of pages: 324
Author: Nicholas Russell
Publisher: Cambridge University Press

Download and read online Communicating Science in PDF and EPUB Ideal for students and practitioners in science, engineering and medicine, this book gives an insight into science's place in society.


Explaining Research

Filename: explaining-research.pdf
ISBN: 0199741530
Release Date: 2010-02-25
Number of pages: 376
Author: Dennis Meredith
Publisher: Oxford University Press

Download and read online Explaining Research in PDF and EPUB Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: ? Develop a "strategy of synergy" that makes research communication efficient and effective ? Give compelling talks ? Build a professional Web site ? Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars ? Write popular articles and books ? Persuade donors, administrators and other key funding decision-makers ? Produce news releases that attract media coverage ? Give clear media interviews ? Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.


Science Communication

Filename: science-communication.pdf
ISBN: 9781118406663
Release Date: 2012-10-25
Number of pages: 384
Author: Laura Bowater
Publisher: John Wiley & Sons

Download and read online Science Communication in PDF and EPUB Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.


A Scientist s Guide to Talking with the Media

Filename: a-scientist-s-guide-to-talking-with-the-media.pdf
ISBN: 0813538580
Release Date: 2006
Number of pages: 200
Author: Richard Hayes
Publisher: Rutgers University Press

Download and read online A Scientist s Guide to Talking with the Media in PDF and EPUB Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.


The Tiger That Isn t

Filename: the-tiger-that-isn-t.pdf
ISBN: 9781847650795
Release Date: 2010-07-09
Number of pages: 192
Author: Andrew Dilnot
Publisher: Profile Books

Download and read online The Tiger That Isn t in PDF and EPUB Mathematics scares and depresses most of us, but politicians, journalists and everyone in power use numbers all the time to bamboozle us. Most maths is really simple - as easy as 2+2 in fact. Better still it can be understood without any jargon, any formulas - and in fact not even many numbers. Most of it is commonsense, and by using a few really simple principles one can quickly see when maths, statistics and numbers are being abused to play tricks - or create policies - which can waste millions of pounds. It is liberating to understand when numbers are telling the truth or being used to lie, whether it is health scares, the costs of government policies, the supposed risks of certain activities or the real burden of taxes.


Houston We Have a Narrative

Filename: houston-we-have-a-narrative.pdf
ISBN: 9780226270982
Release Date: 2015-09-15
Number of pages: 256
Author: Randy Olson
Publisher: University of Chicago Press

Download and read online Houston We Have a Narrative in PDF and EPUB Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.


Am I Making Myself Clear

Filename: am-i-making-myself-clear.pdf
ISBN: 9780674053717
Release Date: 2009-10-15
Number of pages: 288
Author: Cornelia Dean
Publisher: Harvard University Press

Download and read online Am I Making Myself Clear in PDF and EPUB Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.


Biodiversity Change and Human Health

Filename: biodiversity-change-and-human-health.pdf
ISBN: 1610911253
Release Date: 2012-09-26
Number of pages: 320
Author: Osvaldo E. Sala
Publisher: Island Press

Download and read online Biodiversity Change and Human Health in PDF and EPUB Biodiversity Change and Human Health brings together leading experts from the natural science and social science realms as well as the medical community to explore the explicit linkages between human-driven alterations of biodiversity and documented impacts of those changes on human health. The book utilizes multidisciplinary approaches to explore and address the complex interplay between natural biodiversity and human health and well-being. The five parts examine health trade-offs between competing uses of biodiversity (highlighting synergistic situations in which conservation of natural biodiversity actually promotes human health and well-being); relationships between biodiversity and quality of life that have developed over ecological and evolutionary time; the effects of changing biodiversity on provisioning of ecosystem services, and how they have affected human health; the role of biodiversity in the spread of infectious disease; native biodiversity as a resource for traditional and modern medicine Biodiversity Change and Human Health synthesizes our current understanding and identifies major gaps in knowledge as it places all aspects of biodiversity and health interactions within a common framework. Contributors explore potential points of crossover among disciplines (both in ways of thinking and of specific methodologies) that could ultimately expand opportunities for humans to both live sustainably and enjoy a desirable quality of life.


Scientists Must Speak Second Edition

Filename: scientists-must-speak-second-edition.pdf
ISBN: 9781439826041
Release Date: 2016-04-19
Number of pages: 158
Author: D. Eric Walters
Publisher: CRC Press

Download and read online Scientists Must Speak Second Edition in PDF and EPUB Having the ability to speak confidently; engage the audience; make a clear, well-argued case; and handle any tricky situations, is rarely a natural talent, but it can be learned through application and practice. Scientists Must Speak, Second Edition, helps readers do just that. At some point in their careers, the majority of scientists have to stand up in front of an inquisitive audience or board and present information. This can be a stressful experience for many. For scientists, the experience may be further complicated by the specialist nature of the data and the fact that most self-help books are aimed at business or social situations. Scientists Must Speak includes sections on: * targeting your talk - knowing your audience and how to pitch to them * organizing your presentation - aligning your points logically around a central key theme * using visual aids effectively - how to avoid a random slide show *'practice, practice, practice' - it's a rare orator that does not need to practice * taking control - preparing the room, using eye contact, and checking the audience is with you * voice and language - developing a good speaking style, and help for those for whom English is a second language * body language - the messages your posture, mannerisms and facial expressions convey to the audience * handling question and answer sessions - taking the fear out of these * expecting the unexpected - how to cope with unforeseen mishaps * adapting material for different situations - how to avoid reinventing the wheel * organizing a session with several speakers - how to organize or chair sessions Written by authors with many years' experience of teaching presentation techniques, this engaging text will help readers make the best of their presentations and remove some of the fear that makes them a daunting prospect.


Science Blogging

Filename: science-blogging.pdf
ISBN: 9780300197556
Release Date: 2016-03-01
Number of pages: 288
Author: Christie Wilcox
Publisher: Yale University Press

Download and read online Science Blogging in PDF and EPUB Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.


Conservation of Freshwater Fishes

Filename: conservation-of-freshwater-fishes.pdf
ISBN: 9781107040113
Release Date:
Number of pages:
Author:
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Creating Connections

Filename: creating-connections.pdf
ISBN: 075910476X
Release Date: 2004-01-01
Number of pages: 379
Author: David Chittenden
Publisher: Rowman Altamira

Download and read online Creating Connections in PDF and EPUB Science museums are in the business of making science accessible to the public a public constantly bombarded with new information and research results. How the public understands this information will affect what they expect and take away from a museum's exhibits and programs. Creating Connections looks at the public understanding of research (PUR) and how it affects what science museums do. What are the opportunities and critical issues in PUR? What strategies are working and what are some pitfalls? What can be learned from the media's experiences with PUR? Creating Connections will be an invaluable resource for science museum professionals who want to guide their institutions and their visitors toward a new understanding of and appreciation for current research."