Download and read online Benn s Media Directory in PDF and EPUB
Download and read online Guide to Reference in PDF and EPUB Ideal for public, school, and academic libraries looking to freshen up their reference collection, as well as for LIS students and instructors conducting research, this resource collects the cream of the crop sources of general reference and library science information. Encompassing internet resources, digital image collections, and print resources, it includes the full section on LIS Resources from the Guide to Reference database, which was voted a #1 Best Professional Resource Database by Library Journal readers. Organized by topic and thoroughly indexed, this guide makes it a snap to find the right sources. It offers an appealing introduction to reference work and resources for LIS students and also serves as an affordable course book to complement online Guide to Reference access.
Download and read online Competitive Intelligence in PDF and EPUB Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal
Download and read online Popular Print Media in PDF and EPUB
Download and read online International Business Information in PDF and EPUB · The first such guide · It isn't enough to rely on local or even national knowledge bases any more "The emerging global economy," "transnational corporation," "the world marketplace"--these phases will define the business environment in the twenty-first century. And here is how it works: A sports car is financed in Japan, designed in Italy, and assembled in Indiana, Mexico, and France, using advanced electronic components invented in New Jersey and manufactured in Korea. Hard to believe? Think about all the cross-border mergers and partnerships created in the last few years alone! Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different--truly foreign. International Business Information was written to help business professionals find and use the latest and best business information, regardless of source of origin. Among other subjects covered: Key international business publications; important new databases; Company information sources; international accounting standards and practices; international marketing resources; disclosure requirements for major stock exchanges; export/import sources and information; and industrial and economic statistics.
Download and read online Business Studies in PDF and EPUB A textbook for A-Level Business Studies and equivalent examinations. It emphasizes the interrelation of a number of business-skills areas, and encourages students to apply theoretical principles through the provision of practical activities, including case studies and fieldwork suggestions.
Download and read online Studying and Working in Spain in PDF and EPUB Provides advice on studying and working in Spain, and includes information on foreign study programs and tips on selecting a program.
Download and read online Living Working in Germany in PDF and EPUB Read this book if you want to live and work in Germany. Discover what visas and permits you need, the best places to find jobs and the right way to apply for them. Gain a valuable insight into German life, too - business practices, education, housing, shopping, socializing and much more. Whether you're considering going for three months or three years, this insider's view will save you time, money and frustration.
Download and read online Introduction to Journalism in PDF and EPUB Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach throughout chapters covering background issues (e.g. law) is 'journalism centred': all topics are related to the interests and concerns of journalists and journalism. Students of the City and Guilds Diploma in Media Techniques will find the book particularly relevant to their studies as it has been developed to reflect the syllabus of this course.
Download and read online Practical Media Relations in PDF and EPUB This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.
Download and read online Ulrich s International Periodicals Directory in PDF and EPUB
Download and read online Know it All Find it Fast for Academic Libraries in PDF and EPUB A comprehensive and easy-to-use version of the best-selling Know it All, Find It Fast developed specifically for information professionals working in academic libraries, this will help you to tackle the questions most commonly asked by students, academics and researchers. A broad cross-disciplinary A-Z of themes including topics such as literature searching, plagiarism and using online resources are covered helping you to address anquery confidently and quickly. Each topic is split into three sections to guide your response: typical questions listing the common enquiries you'll encounter points to consider exploring the issues and challenges that might arise where to look listing annotated UK and international resources in print and online including key organisations, scholarly bodies, digital libraries, statistical data and journal article indexes. Readership: This will prove an indispensable day-to-day guide for anyone working with students, academics and researchers in an academic library.
Download and read online Sports Journalism in PDF and EPUB Phil Andrews has written a timely and engaging book designed to meet the requirements of the growing number of courses on sports journalism. This text provides both a contextual and practical overview of sports journalism, including the organization and interdependence of broadcast, print, and digital media; how media coverage of sport is structured and prioritized; interviews, sources, and contacts; planning, researching, and covering an event; and writing news, features, profiles, etc.
Download and read online Measuring Your Media Profile in PDF and EPUB Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.
Download and read online Key Concepts in Public Relations in PDF and EPUB An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.